Mobile Device Turn To Big Data

Mobil-.puting With nearly 7 billion mobile device subscribers (or 95.5% of the global population), it is no wonder that mobile has pervaded every aspect of the human civilization. The amount of time that a user spends, averaging 30 hours a month, in interacting with these mobile or connected devices has a profound impact on their lives as well. Technologies have long ceased to be that exclusive set of the consumer IT industry understood and operated on by only a handful of the population. The times have changed, and quite drastically at that. As such, mobile devices are a huge source of personal information for businesses and marketers that can be mined to present customized/ personalized content to the users. Any form of mobile device, irrespective of whether it is a smartphone or a feature phone, generate all forms of data ranging from call logs, text messages and app details to geo-location data. The highly personal nature of mobile devices is converging into a major source of both big data generation and delivery for the business enterprises. Smartphones and tablets constantly churn out huge volumes of data. Big data and analytics solutions typically involve the aggregation of data (structured or unstructured) from multiple sources. However, only the effective analysis of such data can be of consequence for the businesses. To present them with an improved product experience, a clear understanding of consumer behavior, sentiment as well as their navigation patterns is essential. The businesses can consult an iPhone app development .pany for this very purpose. This iPhone app development .pany, apart from their services in creating high-end mobile applications for iPhone, also has a team of big data analysts and consultants to identify current trends and sub-segments. Applying big data and analytics solutions to glean off data from the smartphones and their respective users can lead marketers in achieving a few or all of the below-mentioned advantages: Primarily, the service providers or marketers can gain considerable information about what their users are most interested in now. Around 65% of the online consumers now pick up their mobile devices to look up information as .pared to the previous year. Marketers traditional or digital can drive sales and increase revenues for their brands by deriving the correlations between what users are browsing and what interests them. 66% of smartphone users turn to their devices to search for products/ services they came across in TV .mercials. The large volumes of data generated by smartphones as a direct result of application logs, online transactions, e-/ m-.merce, banking and social media are set to surge as the global mobile subscriptions increase. As smartphones be.e the primary mode of engagement, businesses can optimize and deliver improved customer services from the insights generated from the mobile data analyzes. About the Author: 相关的主题文章: